Simple Ideas
AI & Web Development

Build Smarter.
Grow Faster.

AI development, web engineering, and digital transformation for teams and businesses that want results, not buzzwords.

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20+ years experience
100+ projects delivered
Greece & Europe
What We Do

Our Services

AI development, digital transformation, and web engineering built to solve real problems and move your business forward.

01

AI Development & Automation

We design and build practical AI tools: Claude API integrations, intelligent chatbots, automated pipelines, and custom LLM workflows. The goal is always something that fits your business and actually gets used.

  • Claude API
  • AI Chatbots
  • Workflow Automation
  • Custom LLM Tools
Explore AI for your business
02

AI Transformation for Teams & Companies

AI adoption is as much a people challenge as a technical one. We guide teams and organizations through the full process: assessing current workflows, identifying automation opportunities, training staff, and implementing AI systems that hold up in practice. We care about outcomes, not just outputs.

  • AI Strategy
  • Team Training
  • Process Automation
  • Digital Transformation
Start your transformation
03

Website Design & Development

Corporate websites, e-shops, portals, and custom web applications, built with clean code and performance-first architecture. Every site is engineered for speed, accessibility, and long-term maintainability. WordPress, headless CMS, or custom-built, whatever fits your stack.

  • WordPress
  • E-commerce
  • Custom Web Apps
  • API Integration
Discuss your project
04

Backend Systems & Custom Applications

From REST APIs and database architecture to booking systems, portals, and internal tools, we design backend systems that are solid, well-documented, and built to last. Python, PHP, and modern frameworks. Clean engineering that holds up under real load.

  • Python
  • REST APIs
  • Database Design
  • Custom Portals
Architect your system
How We Think

Our Principles

Strategy before code

We start by understanding your goals, not your tech stack. Every decision is traced back to a measurable outcome.

AI that actually gets used

No demos that live in slide decks. We build AI tools around real workflows so adoption happens naturally, not by mandate.

No lock-in, ever

Open source tools, clean code, and full documentation. You own everything we build. Switching should never feel like a hostage negotiation.

Clean code, modern tech

Python, open standards, international best practices. Code that a future developer can read and maintain — not a pile of clever tricks.

Measurable results

Analytics, performance tracking, and clear KPIs from day one. If we can't measure it, we agree on how to measure it before we start.

Built for every device

Responsive by default, accessible by design. Every site and app we deliver is tested across devices and browsers before it goes live.

Our Philosophy

Vision, Craft, Purpose.

I've been building on the web since dial-up days, working my way from self-taught experiments to leading complex digital projects for organizations that want more than just code. My work sits at the intersection of clean engineering and meaningful outcomes.

Today I design backend systems, architect custom solutions, and explore how AI, Python, and automation can solve concrete business problems. I guide teams through the process of identifying where AI creates genuine value, then building it in a way that actually gets adopted.

"Simple things are most effective. Tech moves fast. I move with it, thoughtfully."

I care about ethical innovation, inclusive design, and using technology in ways that genuinely help people and organizations. Over 20 years, working with clients across Greece and Europe, the constant has been this: clarity and purposeful engineering always win.

Simple Ideas is small by design, senior-led, and deeply invested in every client outcome. When you work with us, you work directly with the person making decisions.

20+

Years Active

100+

Projects

98%

Client Satisfaction

Simple Ideas workspace in Athens
Our Method

How We Work

A straightforward process designed to get you results without confusion. Here's what happens from first call to launch and beyond.

Step 01

Discovery Call

We start with a free 30-minute conversation to understand your business, goals, and current digital situation. No commitment, no pitch deck. Just a clear, honest look at what would make the biggest difference.

Step 02

Proposal & Scope

Based on the discovery call, we present a clear, written proposal with defined deliverables, timeline, and investment. We explain what we'll do, why, and how we'll measure success. You'll never receive a vague quote.

Step 03

Design & Build

We design and develop your solution in structured stages, sharing progress at each milestone. You're involved in decisions that matter, and we translate everything into plain language.

Step 04

Review & Launch

Before anything goes live, we review every detail together: testing on all devices, verifying performance, and confirming everything works exactly as intended. Launch day is planned, not rushed.

Step 05

Grow & Optimize

The work doesn't end at launch. We monitor performance, report on results, and keep improving, whether that's SEO rankings, ad campaigns, or iterating on your site based on actual data.

Ready to begin? The first step takes 30 minutes.

Book a Free Discovery Call

Ready to build smarter with AI and the web?

Whether you need a new website, an AI tool, or help figuring out where to start — one 30-minute call is all it takes.

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Nikos Melistas, Founder of Simple Ideas
Founder

Nikos Melistas

Lead Developer & AI Engineer · Athens, Greece

I've been building on the web since dial-up days, moving from self-taught experiments to leading high-impact digital projects for organizations that want more than just code: they want vision and purpose.

Today I design backend systems, architect custom solutions, and explore how AI, Python, and automation can solve real business problems. My work sits at the intersection of clean engineering and meaningful impact, whether that means optimizing performance, integrating smart APIs, or guiding teams through a genuine digital shift. Tech moves fast. I move with it, thoughtfully.

Python AI & Automation Backend Systems WordPress REST APIs 20+ Years
linkedin.com/in/nickmelistas
Common Questions

Frequently Asked Questions

Straight answers to the questions we hear most often.

Most projects are completed within 3 to 6 weeks depending on complexity. A simple brochure site takes around 2 to 3 weeks, while a full e-commerce platform or portal may take 6 to 8 weeks. We agree on a timeline before work begins.

SEO (Search Engine Optimization) is the process of improving your website's visibility in Google search results. We handle technical SEO, on-page content optimization, keyword research, and link strategy, all tailored to your business goals.

No. We work with budgets of all sizes, focused on making every euro count. We set up campaigns, define audiences, and adjust continuously so you get measurable returns even with a modest starting budget.

Yes. We build on easy-to-use CMS platforms and provide handover training so you can update content, add products, or publish blog posts without needing a developer. We're also available for ongoing support if you prefer.

Absolutely. We work with clients across Europe and beyond. All consultations can be conducted remotely via video call, and we're fluent in both Greek and English.

We build practical AI tools that fit the way your business actually works. That includes intelligent chatbots, content generation workflows, automated reporting pipelines, and custom Claude API integrations. We assess what makes sense for your size and budget, then build something that actually gets used.

The first step is a free discovery call, no commitment required. We'll discuss your goals, your current situation, and which services would make the most difference. From there, we propose a clear scope and timeline.

Still have questions?

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Call Us

+30 6947 004 708

Mon–Fri, 9:00 AM – 6:00 PM

Email

info@simple-ideas.gr

We reply within 24 hours

Working Hours

Mon – Fri
9:00 AM – 6:00 PM
Saturday
By appointment
Sunday
Closed

We Speak

English Greek